Meuser Architekten BDA

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Schleich Shops

2008

In 2007 toy manufacturer Schleich developed a new display system. The aim was to create a strong brand image for trade fairs and product presentation. In time for the toy fair at F.A.O. Schwarz in New York, Meuser Architekten BDA designed and completed the first Schleich flagship store. From New York City the concept was rolled out worldwide. The company’s original base is in the southern German town of Schwäbisch Gmünd.